TURNING COMPLEXTY INTO CLARTITY
I’m Jesús Camargo — a senior product designer with a visual foundation built over 12 years and a business-driven mindset.
I specialize in translating complex systems into clear, coherent, and usable products — where every decision has a measurable reason behind it.
25%
Conversion Rate Increase
SWHosting
-40%
Registration Time Reduced
Reducción
+30%
Customer Satisfaction
+12
Years in Design
Selected Work - Products that had a job to do — not just look good.
App Registro de Pagos
A mobile app for vendors to register payments using voucher photos, linking them directly to invoices or advance payments.
WeeklyMeals Dashboard
An internal operations dashboard to manage clients, deliveries, and subscriptions for a fresh lunch service.
Vitals
A health platform that simplifies medical scheduling, tracks appointments, and centralizes your family’s health records in one place.
App Tarjeta de Metro
A mobile app that allows Madrid metro users to scan, check their balance, and top up their transit card — all in one place.
SWPanel
A powerful SaaS control panel for managing hosting, domains, and cloud services — designed for clarity at every touchpoint.
SWHosting
Full UX redesign of a hosting platform serving 200,000+ users — resulting in +25% conversion and +30% satisfaction.
Design isn't about making interfaces. It's about making the right decisions.
I’m Jesús Camargo. I started designing in print shops in Caracas, Venezuela — where a wrong color profile ruins a 10,000-copy print run and there’s no undo button. That taught me something most designers learn too late: design has real consequences.
Twelve years later, I apply that same discipline to digital products. A confusing flow costs conversion. A poorly scaled system costs time.
An incoherent identity costs trust.
I work at the intersection of visual judgment and business logic — designing products that don’t just look good, but work, scale, and earn trust.
Product Design
Designing digital products where every decision has a reason. Clear flows, solid information architecture, scalable design systems and metrics that prove the impact. Specialized in SaaS B2B and complex platforms.
Art Direction & Branding
Building coherent visual identities from the ground up — from naming and logo to every brand application. Visual universes where each element serves a clear concept, not just an aesthetic preference.
Editorial & Production
Graphic design with real technical control: books, catalogs, corporate stationery and print materials built to last. 200+ pieces produced with editorial judgment and pre-press precision.