TURNING COMPLEXTY INTO CLARTITY
I’m Jesús Camargo — a senior product designer with a visual foundation built over 12 years and a business-driven mindset.
I specialize in translating complex systems into clear, coherent, and usable products — where every decision has a measurable reason behind it.
25%
Conversion Rate Increase
SWHosting
-40%
Registration Time Reduced
Reducción
+30%
Customer Satisfaction
+12
Years in Design
Selected Work - Products that had a job to do — not just look good.
WeeklyMeals Dashboard
An internal operations dashboard to manage clients, deliveries, and subscriptions for a fresh lunch service.
App Tarjeta de Metro
A mobile app that allows Madrid metro users to scan, check their balance, and top up their transit card — all in one place.
Vitals
A health platform that simplifies medical scheduling, tracks appointments, and centralizes your family’s health records in one place.
App Registro de Pagos
A mobile app for vendors to register payments using voucher photos, linking them directly to invoices or advance payments.
SWPanel
A powerful SaaS control panel for managing hosting, domains, and cloud services — designed for clarity at every touchpoint.
SWHosting
Full UX redesign of a hosting platform serving 200,000+ users — resulting in +25% conversion and +30% satisfaction.
Design isn't about making interfaces. It's about making the right decisions.
I’m Jesús Camargo. I started designing in print shops in Caracas, Venezuela — where a wrong color profile ruins a 10,000-copy print run and there’s no undo button. That taught me something most designers learn too late: design has real consequences.
Twelve years later, I apply that same discipline to digital products. A confusing flow costs conversion. A poorly scaled system costs time.
An incoherent identity costs trust.
I work at the intersection of visual judgment and business logic — designing products that don’t just look good, but work, scale, and earn trust.
Product Design
Designing digital products where every decision has a reason. Clear flows, solid information architecture, scalable design systems and metrics that prove the impact. Specialized in SaaS B2B and complex platforms.
Art Direction & Branding
Building coherent visual identities from the ground up — from naming and logo to every brand application. Visual universes where each element serves a clear concept, not just an aesthetic preference.
Editorial & Production
Graphic design with real technical control: books, catalogs, corporate stationery and print materials built to last. 200+ pieces produced with editorial judgment and pre-press precision.